Amendment to ATOL Standard Term 1.3 to clarify the requirements for advertising ATOL products

Overview

The CAA are seeking views on a proposal to amend the requirements of ATOL Standard Term 1.3. It currently sets out that ATOL holders advertising ATOL protected services in broadcast media (television/radio/cinema etc.) must, unless the CAA agrees an alternative that achieves equivalent consumer clarity, ensure that the advert contains audible words “ATOL protected” and that the ATOL protected logo and ATOL number are shown during the broadcast.

We are proposing to amend ATOL Standard Term 1.3 to provide clarity over when the ATOL protected statement, and logo must be used in advertising in both broadcast and non-broadcast media.

All advertising which (a) is aimed at a UK audience and (b) is clearly advertising an ATOL protected service, must display the ATOL protected logo and ATOL number, and contain the audible or written words “ATOL protected”.